Did you know that 97% of consumers make purchases from local businesses that they discover on Yelp? In fact, these consumers are ready to buy with 51% of users making a purchase within a day and 90% making a purchase within a week.
So what is it that allows consumers to trust Yelp to discover new businesses? It comes down to one special ingredient: Yelp uses the power of their local communities to voice their experiences through reviews. There is no doubt that COVID-19 has made it not only difficult for consumers to experience local businesses in-person, but it has also made it difficult for consumers to document those experiences. If you’re someone who would love some tips on how to write an informative, yet positive Yelp review following the pandemic then continue reading for some helpful tips.
Think about what you’d want to read in a review
When searching for a business on Yelp, people often look for any type of special directions, parking information, customer service mentions, food, service, etc. Additionally, eye-popping photos of the businesses and food stand out to most.
If you find yourself needing a reminder to post great photos or tips when visiting a business, you’re in luck. Yelp has the check-in feature, which will allow you to post photos to your check-in as well as remind you to review the business next time you open the app. Sometimes businesses will even have special offers redeemable only by checking-in!
Review your takeout or drive-up experience
Many business owners may not have the capacity to offer sit-down or in-person experiences. Even though ordering takeout or curbside pick-up may be a different experience from in-person, it is still an experience and a great way to support local spots. Be sure to make note in your review whether you had a takeout or drive-up experience.
Show your appreciation for a business
It is important to remember that local businesses are working their hardest to provide the best service possible. If you notice that your favorite local business or a business that you’ve recently visited is working hard, show them some love! You never know when a kind-hearted review will go a long way.
If you had a not-so-great experience, offer constructive criticism
Local businesses are still working to recover from the height of the pandemic, which may mean a shortage in staff, shorter business hours, and longer wait times. Naturally, this can be frustrating, but we have to remember that working through this pandemic is new for everyone. Offer some advice on how they could have done things differently to enhance their customer experience.
View full blog post on Yelp Blog website.